Say "Web Design" to the uninitiated and generally they'll start to think about colour palettes and typefaces. Obviously that's a key part of the process, but there's much more to great website design than choosing fonts and a funky colour scheme.

Website Design

Information Architecture Flow Chart

In a nutshell, the design phase of your website build project dictates what the end result is going to look like. However, designing a successful website involves more than firing up Photoshop and letting the creative juices flow.

Years of experience have shown us how omissions made early in the project's life cycle - particularly issues concerning data structure - can have significant cost implications, as well as impacting on the overall effectiveness of the site.

So before we get too involved in the detail of what it's going to look like, we start thinking about how the content on your website is going to be organised and accessed. This vital stage is known as information architecture design.

Information Architecture Design

Clearly defined information architecture is at the foundation of every successful website. It specifies the structure of your websites' content, its functionality and navigation, and it provides a blueprint for the site upon which all other aspects are built.

Read more about information architecture design…

Visual Appearance Design

Visitors will make a sub-conscious decision about the quality and trustworthiness of your company or organisation within seconds of visiting your website, so a well planned and executed visual design will be central in creating the right first impression.

By your website’s appearance shall ye be judged