The site displays randomly selected member profiles on many pages, which helps to keep the site’s appearance varied and fresh, as well as maximising each member’s exposure
Homepage URL :
indepconsultants.co.uk
Size of website :~ 430 Pages
Top level URLs :12 Public Sections
The organisation
The ICG represents over 350 independent consultants working in market research and related disciplines, based primarily in the UK but operating worldwide.
The project brief
We were commissioned to build an engaging website that made the case for independent consultants, while also promoting their individual members. Like many organisations of their type, the ICG is primarily run by a committee of volunteers, so the site also needed to largely automate the process of signing up new members, receiving subscription payments, and administering advertisers, thereby minimising the workload.
Functionality highlight
To overcome shortcomings in their original site's Member Search system, we developed a specialist Consultant Match Server with a unique weighting system that provides market research buyers with useful and focused results, while promoting all members.